Agenda

Agenda

Agenda

8:00am - 8:40am

Registration, breakfast and arrivals

PRESENTED BY

8:50am - 9:00am

Welcome 

9:00am - 9:15am

CEO Address: the first hundred days 

9:15am - 9:45am

Gary Vaynerchuk  

Live cross to US  Moderated by Avery Akkineni (CMO, Vayner Media) 

9:45am - 10:15am

Brand and the Machine:  

Partners debuting at AO27  

Adobe - TBC 

Hugo Boss – James Foster, SVP Global Marketing, Global Marketing & Brand Communications 

McCain – Olivia Dickinson? 

Lion / DoorDash - TBC 

10:15am - 10:45am

The Creator Effectiveness Playbook  

Carin Lee Skelton, Head of Partnerships – Consumer Brands, TikTok 


TBC other panellist  

PRESENTED BY

10:35am – 11:05am

Morning tea

PRESENTED BY

11:05am – 11:25am

Theme TBC 

The Team representative  


Talent  


Brand  

PRESENTED BY

11:25am – 11:45am

Beyond the Ticket: Building the Next Generation of Live Fans 


Ticketmaster  


Mastercard – Alexandra Sloane, VP Marketing and Communications 


Kia – Dean Norbiato, Director of Marketing and Public Relations Marketing 


Bacardi  

PRESENTED BY

11:45am – 12:15pm

Keynote: Jake Humphrey 

12:15pm – 12:20pm

Closing remarks 

12:20pm – 1:30pm

Lunch and networking 

PRESENTED BY

copyright|Tennis Australia all rights reserved

copyright|Tennis Australia all rights reserved

copyright|Tennis Australia all rights reserved